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Audible
Said I read you
but I lied
How do you sell time-consuming content to a time-starved world? How can we be lovers if we can’t be friends? At least Michael Bolton could help us answer one of those questions.
AGENCY: EMOTIVE
COPYWRITER: NATHAN BURLEY
MUSIC VIDEO / FILM / BRANDED CONTENT / SOCIAL
Insight
Audible’s competition isn’t books. It’s the industry that dominates the average Australian’s 3.5hr daily audio diet: music.
Idea
Now reading books is as easy as listening to music.
Execution
We developed a music video starring none other than Grammy-Award winner and self-confessed bibliophile, Michael Bolton, performing a fresh take on his 1993 power ballad.
The mullet may be gone but his incredible vocal range remains. *Sound on*
Results
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#1 record trial day at campaign launch
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Double digit growth in brand awareness
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3.5 million views / 43% organic
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Audible Australia’s most successful year
Epica 2018
Music Video
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GOLD
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Mumbrella Entertainment Marketing Awards 2018 | Best Use of Music
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Australian YouTube Ads Leaderboard 2018 | #7
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Adnews Agency of the Year Awards 2019 | Finalist | Branded Content
Cresta 2018
Branded Entertainment
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BRONZE
Awards
