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KITKAT HEIST_VML_TITANIUM

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KitKat Heist
A creative idea that cracked open an invetigation 

How do you launch Aston Martin’s new hybrid hypercar? 

You don’t. It launches you.

    Insight

The Valhalla can do 0-62mph in 2.5 seconds.
That’s intensely fast. But when you strip away all the technology and engineering that make it possible – what does it actually feel like? 

    Idea

2.5 seconds of pure intensity.

 AGENCY: VML 
 ART DIRECTOR: HANRI LE ROUX 
 COPYWRITER: NATHAN BURLEY 

heist visual.png

    Execution

We created a film showing the 2.5 seconds it takes to go from 0-60mph in an Aston Martin Valhalla. Only we stretched time and space to make it last for 10x that long.

KitKat Heist Board_A2 TITANIUM Final.jpg
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