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Duracell Bench Boost
2.5 seconds of
pure intensity
How do you launch Aston Martin’s new hybrid hypercar?
You don’t. It launches you.
AGENCY: VML
ART DIRECTOR: HANRI LE ROUX
COPYWRITER: NATHAN BURLEY
Execution
We created a film showing the 2.5 seconds it takes to go from 0-60mph in an Aston Martin Valhalla. Only we stretched time and space to make it last for 10x that long.
Power Stats
Wouldn't it be cool if the boots from the TVC were real? We thought so too. We developed a prototype for a football boot that lights up in response to the player's effort. The harder you go, the brighter they burn.
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Wouldn't it be cool if the boots from the TVC were real? We thought so too. We developed a prototype for a football boot that lights up in response to the player's effort. The harder you go, the brighter they burn.
Power Boots
Wouldn't it be cool if the boots from the TVC were real? We thought so too. We developed a prototype for a football boot that lights up in response to the player's effort. The harder you go, the brighter they burn.
